Each Chapter in a Curation uses a specific Curation type. This guide explains the types and provides recommendations for their use:

How to add a Curation Type to a Chapter:

1. Click Add New Chapter.

2. In the popup, select the desired Curation Type.

3. Click Add.

Persona - Make every visitor feel understood

Hyper-personalize the experience of your most prominent prospects by sharing their personas. Define their context, values, and outcomes that offer the greatest impact.

When to use: When targeting high-value audiences with specific needs or interests.

Lifecycle - Orchestrate your sales playbook

Identify and deliver the right content at the right moment, seamlessly guiding prospects through their intent-to-revenue journey.

When to use: To support sales processes or nurture leads across different stages of the buyer journey.

Products - Maximize revenue through product relationships

Teach Curative AI the established relationships between your products and their impact on revenue. 

When to use: For eCommerce or catalog heavy strategies focused on upselling and cross selling.

Calendar - Drive attention to the events that matter

Create customer experiences around events like holidays, seasons, sales, or a major event.

When to use: To highlight time sensitive events or promotions.

Geography - Localize customer experience, globally

Enable customer experience to adapt across multiple language, cultural, and regional nuances. 

When to use: When serving diverse audiences across multiple geographies.

Source - Make your inbound feel at home

Tailor the experience of inbound traffic based on the platform or campaign they come from. 

When to use: To optimize conversions for users arriving from specific marketing channels.